At the 2023 Adobe MAX conference in Los Angeles, known for its creative software showcases, Adobe took everyone by surprise with a glimpse into their ambitious undertaking called ‘Project Primrose.’ This groundbreaking project revolves around a dress that possesses the extraordinary ability to instantaneously transform its shape and design.
What sets this dress apart is its unique, flexible textile display, a departure from traditional fabrics. While Adobe had previously demonstrated this “smart display fabric” on smaller items like handbags and canvas, they have now taken it to the next level by incorporating it into a full-fledged dress.
A Dress that Becomes a Canvas
This remarkable dress can undergo an astonishing transformation, transitioning from a matte white hue to a reflective surface. Its individual elements can change colors, creating distinct and dynamic patterns. At the heart of this innovation are the ‘Reflective Light-Diffuser Modules’ that bring to life what Adobe calls ‘Non-Emissive Flexible Display Systems.’ The dress is adorned with minuscule scale-like displays capable of altering and crafting various designs on its surface, effectively turning it into a wearable screen.
The entire canvas of the dress showcases content created using Adobe Firefly, Adobe After Effects, Adobe Stock, and Adobe Illustrator. Designers can now incorporate this technology into clothing, furniture, and a wide range of surfaces, unlocking a multitude of style possibilities, including the ability to download and sport the latest designs from their favorite designers.
A Proof of Concept
While Project Primrose has not yet made its way to the market as a finished product, it serves as a compelling proof of concept. It demonstrates an innovative approach to previewing and prototyping designs and patterns in real-time, showcasing the immense potential of smart materials that are extending beyond flat surfaces and seamlessly integrating into our everyday objects.
- Adobe unveiled ‘Project Primrose’ at the 2023 Adobe MAX conference.
- It features a dress with a flexible textile display that can change its shape, color, and design instantly.
- The dress uses ‘Reflective Light-Diffuser Modules’ and ‘Non-Emissive Flexible Display Systems’ to achieve these transformations.
- Designers can integrate this technology into various surfaces, offering a wide range of style possibilities.
- While not a ready product, Project Primrose showcases the potential of smart materials for real-time design prototyping.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.