While many marketing technology vendors tout personalization as their unique selling point, consumer inboxes often narrate a different story. At the root of this discrepancy lies the inadequate technology stacks employed by retail marketers. Ometria, a cutting-edge, AI-driven customer marketing platform based in London, is on a mission to mend this gap.
Founded in 2013 by an ensemble of visionaries – Ivan Mazour, Djalal Lougouev, James Dunford Wood, and Alastair James – Ometria empowered retail brands to center their growth strategies around customer insights, ensuring data-driven experiences on an unparalleled scale.
Substantial Funding for Advanced AI Capabilities
Ometria’s innovative approach recently garnered an investment of £8 million from CIBC Innovation Banking, the same entity that supported Phrase. This latest financial backing propels Ometria’s total fundraising efforts to a commendable sum of over $70 million. The capital infusion will bolster the platform’s retail-centric AI functionalities, propelling it to even greater heights.
Ometria’s CEO and Founder, Ivan Mazour, expressed his optimism, stating, “This is a great vote of confidence. Teaming up with CIBC Innovation Banking will catalyze our AI Co-Marketer’s development and amplify our footprint in North America, a region demonstrating a palpable demand for our offerings.”
Echoing this sentiment, Thomas Dods, Director at CIBC Innovation Banking’s European Office, added, “Ometria’s pioneering AI capabilities position it for significant growth. Our team is eager to back Ometria on its ongoing expansion trajectory.”
Ometria’s Inception and Impact
The platform stands out as a user-friendly and seamlessly integrable solution, enabling e-commerce businesses to tap into data analytics, thus optimizing their profitability. Ometria’s trailblazing Retail Success Model, a unique concoction of four proprietary AI algorithms, provides retailers with a tailor-made marketing strategy to achieve their revenue objectives. Moreover, its Co-Marketer platform harnesses data science to auto-craft and finetune personalized marketing experiences across numerous communication channels.
Ometria’s value proposition is underscored by its impressive 430% ROI for clientele, with a swift average payback period under six months. This statistic highlights the potential revenue surge retailers can achieve through genuinely personalized customer experiences. Boasting a clientele of over 200, including renowned names like Steve Madden, MADE.com, and Hotel Chocolat, Ometria continues to set benchmarks in retail marketing personalization.
Ometria, a London-based AI customer marketing platform, recently secured £8 million in funding to enhance its retail-centric AI functionalities. Founded in 2013, the platform offers a unique solution for retailers, ensuring data-driven, personalized marketing experiences. With a client roster including major retail brands, Ometria promises significant ROI and is poised for further growth.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.